Guido
Smit.
Marketing Consultancy
Marketing Consultancy
Guido
I am Guido Smit,
A seasoned marketing consultant who knows how to make strategy work. I blend strategic insight with practical execution to help corporates and multinationals turn plans into real results.
Here’s what sets me apart:
1. Prioritize Proof
I focus on proven strategies instead of losing myself in shiny new tactics. No worries, there’s room for experimentation and ‘being first’ can sometimes be useful, but effectiveness should always be your ultimate goal.
1. Strategy That Moves
I don’t just design strategies, I make them move. No slide decks gathering dust. It’s about execution, momentum, and results that stick.
2. Marketing, not just advertising
Too often, marketing gets reduced to advertising. Sure, it’s part of the game, but only a small slice. Real marketing is about understanding your customers, defining what you offer and making sure it truly fits the market. That’s where the real impact is made.
3. Navigating Complex Organizations
I know corporates and multinationals inside out. Over a decade of experience taught me how to get up to speed quickly, connect with the right people, and win support at every level.
Companies that worked with me
Vorige
Volgende
What people say about me
"I can only recommend Guido, having worked with him both at Uber and Zalando. He is a real rockstar!"
Michelle
Former Marketing Director at Uber
& former Regional Marketing Director at Zalando
"Whomever gets Guido next is very lucky!
He has been a superstar during his time at Zalando!"
Megan
Former General Manager Benelux, UK & Ireland at Zalando
"I’ve worked with Guido during his time at Uber and highly recommend him! Not only he is a super nice colleague who goes the extra mile and is able to think outside the box, he is very knowledgeable in his field and strives for continuous improvement!"
Laurent
Head of Belgium at Uber
"Guido played a leading role in developing and implementing the new social media strategy of ABN AMRO. A complex assignment, where different interests had to be brought together. With his strong knowledge, clear vision and ability to bring people together, Guido achieved concrete results."
Bas
Former Director Marketing & Communications at ABN AMRO
"Guido is a utterly digital professional. He works from a solid foundation in marketing and communications and is, above all, a connector. Guido spots opportunities, translates them into a strategic plan, and makes sure they are delivered. And last but not least, Guido is a genuinely pleasant person to work with"
Sander
Head of Partnerships & Events at ABN AMRO
Do you have a project I might help with?
Let’s grab a (virtual) coffee! ☕️